Allan Ivarsson Author... of Amazon.com Books

Technology: Passing Forward… Only the Alert will survive well.

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Cats and all non-human animals stay alert, humans need to be just as wise as these creatures and keep learning. 

 

Technology: Passing Forward…

Only the Alert will survive well.

We are all specialists skilled in many different fields of knowledge and natural talent. It is our collective contribution to society in technology, education, arts, communication, construction and engineering, research and development, in Science, and Crafts and upgrading of better values, founded upon reality-based ethics, as guided by altruistic instincts and essential values of ‘Strength, Honour and Chivalry’, which strengthens the welfare, economic prosperity and quality of life for all persons that live truly free, void of the evil dictatorship of different forms of ‘Totalitarianism’.

To live free we must in every generation stay alert and fight to always protect and preserve the eternal human right to Liberty. To achieve this essential protection process we must always stay alert and share information and understanding, committed to always reading widely as much wisdom as we can throughout every day of our life.

We cannot become experts in everything, but even as specialists in a particular field of skill, we can still gain an overview of the ‘Big Picture’ understanding of all subjects, if we have the will to learn and the ‘Positive Mental Attitude’ can-do commitment to live a life of never refusing to learn new things and always living the wiser road of ‘Open Mind’, striving to live to the best of our ability a dynamic life, always thinking outside the square of the square, rejecting all fixed dogma, limited belief systems.

The future survival of homo sapiens needs to live dynamic with open mind, without this commitment humankind will not survive well.

Allan Ivarsson 2018

Passing Forward…

Microsoft extends education push with acquisition of Flipgrid, a student video discussion platform

A YouTube reaction video platform for students is now free to use for schools
By

Read more…

https://www.theverge.com/2018/6/18/17474334/microsoft-flipgrid-acquisition-video-discussion-platform

Microsoft to acquire GitHub for $7.5 billion

| Microsoft News Center

REDMOND, Wash. — June 4, 2018 Microsoft Corp. on Monday announced it has reached an agreement to acquire GitHub, the world’s leading software development platform where more than 28 million developers learn, share and collaborate to create the future. Together, the two companies will empower developers to achieve more at every stage of the development lifecycle, accelerate enterprise use of GitHub, and bring Microsoft’s developer tools and services to new audiences.

“Microsoft is a developer-first company, and by joining forces with GitHub we strengthen our commitment to developer freedom, openness and innovation,” said Satya Nadella, CEO, Microsoft. “We recognize the community responsibility we take on with this agreement and will do our best work to empower every developer to build, innovate and solve the world’s most pressing challenges.”

Read More…

https://news.microsoft.com/2018/06/04/microsoft-to-acquire-github-for-7-5-billion/

Amazon advertising is working directly with brands now, cutting out ad agencies

by Shareen Pathak

Amazon is increasingly working directly with brands on advertising deals.

Amazon has always had a robust direct line to brands via an application programming interface for Amazon Marketing Services, the part of its ad business that includes self-serve Amazon ads. But working directly with big brands for bigger media buys, without agencies in the process, is a new phenomenon for Amazon. The company is increasingly sending its burgeoning sales team to directly meet with marketers and chief marketing officers, according to people familiar with the matter.

It’s especially well-received by marketers because Amazon Advertising has long been touting itself as simply one part of an overall “Amazon strategy” for advertisers. That means that brands should, or so the pitch goes, be thinking about everything from online Amazon stores, shipping, logistics, review management — as well as advertising.

Read More…

https://digiday.com/marketing/amazon-advertising-working-directly-brands-now-cutting-ad-agencies/

Allan Ivarsson comments… A lot of people think… “This does not affect me, why bother reading it?” But technology evolution and changes impacts on all lives. Even employment opportunities change. It changes the way we do business and the type of education our children and grandchildren will receive. It changes the way politicians and governments will think, and how Political Agenda Policies will be set.

Stay alert… your wholesome survival demands always being in overview calmly attentive to what is happening in society.

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